Online Marketing for Therapists
You cannot sell a secret. It is the best line on this subject and it describes the actual problem: a good number of skilled, well-trained therapists are effectively invisible to the people searching right now for exactly what they do. The work is not the issue. Being findable is.
Tim Cassidy is a licensed professional counselor who also holds an MBA and spent fifteen years in organisational leadership before clinical practice. He runs a private practice and co-owns a group practice, so the advice comes from someone who has had to fill a caseload rather than from someone who studies marketing.
Two and a half hours, and it starts where it should, with deciding who you are actually for. Trying to appeal to everyone is why most practice marketing produces nothing, and the niche decision drives everything after it. Then the practical layers in order: what a directory profile needs to do differently from a website, what has to be on your site and what can wait, reviews and how to build that reputation properly, which social platforms are worth your time and which are not, and a realistic content approach for someone who does not have hours a week to give it. He finishes on search: how to find the terms people are actually typing, how to see what is already ranking, and what to do with that. He is also clear about what to do yourself in the beginning and what to hand over later, which is a more honest framing than most of this material offers.
You’ll walk away with
- Choosing a niche and defining your ideal client, and why everything else fails without it
- Getting found in a saturated market, where a dozen practitioners are competing for the same search
- What has to be on your website and in what order, and what can wait
- Writing a directory profile that reads as a person rather than a list of modalities
- Building reputation through reviews, and doing it in a way that holds up professionally
- Choosing which social platforms to be on, and giving yourself permission to skip the rest
- A posting mix that keeps people following you rather than scrolling past
- Calls to action, and what to actually ask a reader to do
- Branding basics for someone starting with more time than money
- A content approach that does not consume the hours you need for clients
- Search engine basics: finding the terms people search, checking what already ranks, and using both
- What to do yourself now and what to hand over once the practice can afford it
- Sample privacy and consent documents for an online presence, included with the course
Watch the course trailer
CPD Information For Mental Health Professionals
Enjoy complete flexibility with 100% self-paced learning you can access anytime, anywhere, and on any device. This course is included with your Tatra Training membership, along with every other course in the library.
Please note: this course covers practice marketing rather than clinical practice. Check with your professional body before counting it toward CPD. Tim Cassidy practises in the United States, so some of the platforms and directories he names are American, and marketing rules for health services differ between countries. Check your own regulator’s advertising requirements before acting on any of it.
Included: sample privacy and consent documents for an online presence.
Course Duration: 2.5 learning hours
Certificate and CPD hours: On completion you’ll receive a Certificate of Completion to support your CPD records. Your certificates are yours to keep.
Assessment: Complete a short quiz at the end (80% pass mark), which you can resit as many times as needed.
Revisit Anytime: Come back to the course as often as you like while your membership is active, whenever you want a refresher for practice.
CPD Eligibility: This program may be suitable for CPD for professionals such as:
- Psychologists
- Counsellors and Psychotherapists
- Social Workers
- Community Workers
- Mental Health Nurses
- General Practitioners (GPs)
- Occupational Therapists
CPD requirements vary between professional bodies, so please check with your association or credentialing body to confirm you can claim CPD hours/OPD points for this program and what evidence they require.
Course Content
Meet Your Instructor
High-achieving professionals struggling with anxiety, perfectionism, and work-life balance - and practitioners wanting to develop successful private practices while serving achievement-oriented clients - can need more than traditional approaches to address the unique challenges faced by driven individuals who appear successful on the outside but struggle internally. Timothy Cassidy has built his career around this intersection of business acumen and clinical expertise, becoming a sought-after expert who understands both the mindset of high performers and the business strategies needed to build thriving therapeutic practices.
As CEO and Co-founder of Online CE Credits and Licensed Professional Counselor specialising in high-performing individuals, Cassidy brings unique expertise that bridges business leadership with clinical practice. His MBA from University of Central Oklahoma combined with his MA in Mental Health Counseling from University of Missouri–Kansas City, demonstrates his exceptional ability to excel in both business and clinical domains. His 15+ years of federal government leadership experience, including roles as Program Analyst and Logistics Management Specialist with the Federal Aviation Administration, gives him deep understanding of high-pressure professional environments and organisational dynamics.
Cassidy's expertise spans anxiety disorders in high achievers, trauma and PTSD, ADHD assessment and treatment, family systems therapy, business psychology, and what he calls "achievement-oriented therapy" for driven individuals. His approach recognises that high-performing clients often face unique challenges - including imposter syndrome, perfectionism, work-life integration difficulties, and relationship issues stemming from their driven nature - that require specialised interventions from someone who understands their world. He specialises in working with executives, entrepreneurs, graduate students, young professionals in transition, and practitioners wanting to develop both clinical excellence and business success.
What sets his training apart is business expertise combined with clinical insight. Cassidy doesn't just teach therapy techniques - he shows practitioners how to build sustainable practices while understanding the specific needs of achievement-oriented clients. His development of Online CE Credits demonstrates his ability to create successful businesses that serve the mental health community, while his clinical specialisation reflects deep understanding of high-performer psychology.
For your practice, expect to gain specific techniques for working with high-achieving clients, tools for building successful therapeutic practices, and frameworks for understanding the intersection of business psychology and clinical work. His approach particularly benefits practitioners wanting to specialise in serving professionals and executives, those interested in practice development, or clinicians seeking to understand how business principles enhance rather than compete with therapeutic excellence.
Quick Win: Cassidy's "achievement recalibration" technique helps high-performing clients identify when their drive becomes counterproductive - helping provide relief from chronic stress while assisting them to channel their achievement orientation more effectively toward both success and well-being.
Qualifications
- MA, Mental Health Counseling, University of Missouri–Kansas City, 2021
- MBA, Business Administration, University of Central Oklahoma, 2009 (Outstanding MBA Scholar, Graduate with Distinction)
- BBA, International Business, Marketing & Supply Chain Management, University of Oklahoma, 2005 (Graduate with Distinction, Leitzeiser Award - Top 10 Senior)
- International Exchange Studies, International Trade, Universidad Politécnica de Valencia, Spain, Spring 2004
- Licensed Professional Counselor (LPC), Kansas
- Certified Trauma and Addiction Counseling Consultant (CTACC)
- Certified Life Coach, Coach Training Alliance, 2019
- National Board for Certified Counselors certification, 2021
Professional Experience
- Chief Executive Officer and Co-founder, Online CE Credits (Mind Works Professional Education, Inc.), Kansas City, MO, January 2016–present
- Operations Director, Group Therapy Practice, Co-owner, current
- Licensed Professional Counselor, Private Practice, Olathe, Kansas, October 2021–present
- Program Analyst, Federal Aviation Administration, Kansas City, MO, January 2017–August 2019 (2 years, 8 months)
- Logistics Management Specialist, Federal Aviation Administration, Oklahoma City, OK, July 2005–January 2017 (11 years, 7 months)
- Over 15 years leadership experience in business and government sectors
Clinical Specialties
- Achievement-oriented therapy for high-performing individuals
- Anxiety disorders in professional and academic contexts
- Trauma and PTSD treatment
- ADHD assessment and treatment
- Family relationship issues and family systems therapy
- Life transitions and career adjustment counseling
- Couples therapy with focus on work-life integration
- Business psychology and organisational stress
Target Populations
- High-achieving and high-performing professionals
- Executives, entrepreneurs, and business leaders
- Graduate students and young professionals in transition
- University students in high-pressure academic programs
- Individuals struggling with perfectionism and imposter syndrome
- Couples dealing with career and family integration challenges
Ready to develop expertise in serving high-achieving clients while building a thriving practice? Discover how Timothy Cassidy's unique combination of business leadership and clinical training can help you understand the psychology of high performers while developing the professional success strategies needed to serve this specialised population effectively.
Feedback & Reviews
This course includes:
- Lessons 2
- Topics 0
- Duration 2.5 hours
- Quizzes 0
- Language English